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Ankit Sourabh Lakra

Operations & Growth Leader  |  Customer Experience

I build systems that scale, retain, and deliver — across EdTech's most complex environments.

10+ years · IIM Ahmedabad · Solving problems for Schools, Teachers, Students
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Career Journey

Where the problems got solved

LEAD Group
3 yrs 9 mo
  • 92%+ Gross Revenue Retention achieved
  • Built India's Largest School Rewards Program
  • School Onboarding Attrition from 25% → 10%
Think & Learn (BYJU'S)
2 yrs 2 mo
  • Sales Conversion improved from 2% → 12%
  • Launched India's First Online Scholarship Test (BNAT)
  • Built India's Largest Online Mock Test Series (AIM)
Resonance Eduventures
2 yrs 11 mo
  • CEO's Office — Strategy & Projects
  • Lead Funnel Transformation across 46 locations pan-India
  • Student Attrition reduced from 45% → 4.5%
Ericsson India
2 yrs
  • System Administration of Operation Support Subsystems
  • Consistent performance in troubleshooting network faults
Alma Mater
IIM Ahmedabad
PGDM — General Management · 2015–17
Cultural & Social Affairs Secretary, Student Affairs Council
BIT Mesra
B.E. — Electronics & Communication · 2007–12
Recipient of Central Sector Scholarship
Writing

Stories from the field

01
Building India's Largest Online Scholarship Test
No playbook. No benchmark. Just a problem to solve at national scale. Here's what happened when we shipped anyway.
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02
Importance of Leading Metrics & Early Signalling
We had all the signals. We just weren't looking at the right ones. One school's quiet exit taught us how retention is really lost.
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03
Operations is Trust Architecture
65,000 teachers. 5,500 schools. One national stage. The hardest part wasn't logistics — it was making the game feel fair.
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04
Customer Retention is Decided in the First 90 Days
We thought we had a product problem. Turns out, we had an onboarding problem. Here's how we figured it out — and fixed it.
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05
The Iceberg Problem
Firefighting is useful. Firefighting as a habit is how companies lose their soul. On proxy metrics, real outcomes, and what gets missed.
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AI Projects

Tools built from real problems

Weighted Scoring Model
Retention Risk Tool
Scores customer accounts across leading indicators — usage, engagement, relationship health — to surface at-risk accounts before renewal conversations begin.
View Project →
RAG-Style Document Q&A
Customer Onboarding Assistant
An AI assistant that answers onboarding queries from internal SOPs and playbooks — reducing time-to-answer for field teams and cutting escalation load.
View Project →
Structured Document Generation
Customer Engagement Report
Generates structured, customer-facing engagement summaries from multi-source data — automating a report that previously took field managers hours to produce.
View Project →
No-Code Automation
Online Test Generator
Converts any uploaded document into a structured test with questions, options, and answer keys — built for educators who need to create assessments at scale.
View Project →
Contact

Let's talk

If you're building something that needs sharp operations thinking — or just want to exchange notes on EdTech, retention, or systems — I'd be glad to hear from you.

Email p15ankitl@iima.ac.in
LinkedIn ankit-sourabh-lakra